Scriptwriting

How Does Any Great Idea Become Reality?

Your great idea deserves an imaginative, detailed blueprint for any type of project so that your video, online promo, broadcast commercial, training video, educational promo, sales video, marketing material and print pieces become exactly what you have in mind.

The scriptwriting process starts with asking questions … a LOT of questions.

  • What is your specific idea?
  • What is your project goal?
  • Who is your audience?
  • What do you want to tell them?
  • What action steps do you want them to take?
  • How long should the project be?
  • What’s your budget?
  • How do you want your audience AND your organization to benefit from the project?

We carefully listen to you to understand exactly what your great idea looks like in the end … and we may even ask more questions.  The reason?  Communication is key in this initial phase of scriptwriting because the project’s success hinges on complete, mutual understanding.

Now, the fun starts!

With all the parameters in place, we’ll first present some creative approaches for you to consider.  Your choice then guides how we develop an initial draft to make sure the script is pointing toward the target.

Next, we’ll infuse your vision into every word of the scriptwriting process, weaving visual descriptions together with the copy to enhance your project’s impact.

For video scripts, we creatively think through more than the wording.  We also consider the right music style, sound effects and other elements that will add richness and life to the production.

Now that the final draft is done, it’s time to start production, right?  Well, almost.  We work with you to finalize the visual directions and audio text in the script so that everyone involved understands what your vision looks like in its final form.

Do you have a great idea?  Let’s bring it alive!

Sample Scripts

Video Scriptwriting

Commercial Scriptwriting

On-Hold Messages