Whatever kind of video you’re producing, here are two important questions to ask –

• What do we want our video narration to “say”?
• What emotions do we want to evoke in our audience?

The key to answering those questions is selecting a truly professional, versatile voice talent.

For decades, clients looking for engaging narration rely on Eric Lee to capture their viewers and add richness to every production.

The list of video types is practically endless –

• Website
• Instructional
• Medical
• Marketing
• Product demo
• Explainer video
• Social media ad
• Digital promo
• eLearning
• Documentary
• Training
• Company history

In every one of those video categories, you want expressive narration … the kind that goes beyond pronouncing all the words correctly. It also involves understanding your target audience. “Who are we talking to?” Are they young, middle-aged or senior consumers, C-suite executives, salespeople, doctors, company trainees?

Next is capturing the true meaning behind the words.” Do you want viewers to feel a sense of confidence in your company, gain understanding of a complicated process from a friendly, off-screen “colleague,” or be excited about your business’ latest sale offer?

What’s more, to keep your audience’s attention and imagination, the narration has to be performed in a genuine and believable way. No one likes to be read to, yet people love hearing a good story.

Eric Lee IS that storyteller who offers you extensive voiceover experience that spans more than 40 years.

Clients such as the FAA, Pfizer, NASCAR, Axiom Law, MSC Cruises, Johnson & Johnson, Toyota Financial Services and many others have effectively used Eric’s voice work.

You’ve spent a lot of time making sure your images are engaging and vibrant. The voice you work with should be, too … because you have an important story to tell!